Privacy Policy
Melbourne Made Roofing ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information in accordance with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and Meta's Platform Terms.
By using our website at melbournemaderoofing.com.au or submitting a quote request, you consent to the practices described in this policy.
1. Information We Collect
We may collect the following personal information:
- Identity information: Name, company name
- Contact information: Email address, phone number, residential/business address or suburb
- Project information: Property type, roof condition details, project timeline and budget
- Technical data: IP address, browser type, device type, pages visited, time on site (collected automatically via cookies and analytics)
- Marketing data: Preferences, ad engagement data (via Meta Pixel), referral source
2. How We Collect Information
- When you complete a contact or quote request form on our website
- When you contact us by phone or email
- When you interact with our Meta (Facebook/Instagram) advertisements
- Automatically through cookies, pixels, and similar tracking technologies when you visit our website
3. Meta Pixel & Advertising
Our website uses the Meta Pixel (formerly Facebook Pixel), a code snippet provided by Meta Platforms Inc. The Meta Pixel allows us to:
- Measure the effectiveness of our Facebook and Instagram advertising campaigns
- Show targeted ads to people who have visited our website (remarketing)
- Create lookalike audiences of potential customers similar to our existing clients
- Track conversions (quote form submissions, phone link clicks)
The Meta Pixel may collect data including pages visited, actions taken, device information, and (if provided) contact details like email and phone. This data is processed by Meta in accordance with their Data Policy.
To opt out of Meta interest-based advertising, visit facebook.com/ads/preferences or use the Digital Advertising Alliance opt-out tool.
4. How We Use Your Information
- To respond to your quote request or enquiry
- To schedule and complete your roofing project
- To send you relevant communications about your project
- To improve our website and services
- To run targeted advertising campaigns via Meta and Google
- To comply with legal obligations
We do not sell your personal information to third parties. We do not use your information for purposes other than those listed above without your explicit consent.
5. How We Share Your Information
We may share your information with:
- Our team and contractors â only as needed to complete your project
- Meta Platforms (Facebook/Instagram) â for advertising and analytics via the Meta Pixel
- Google â for analytics (Google Analytics) and advertising (Google Ads)
- Email service providers â to send transactional and marketing emails
- Legal authorities â if required by law or court order
All third-party service providers are contractually required to protect your data in accordance with applicable privacy laws.
6. Cookies & Tracking Technologies
Our website uses cookies and similar technologies including:
- Essential cookies: Required for the website to function correctly
- Analytics cookies: Google Analytics â helps us understand how visitors use our website
- Advertising cookies: Meta Pixel â enables targeted advertising on Facebook and Instagram
You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
7. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations:
- Quote enquiries: 3 years from last contact (for warranty and legal purposes)
- Project records: 7 years (legal requirement for business records)
- Marketing data: Until you opt out or request deletion
8. Your Rights
Under Australian privacy law and Meta's policies, you have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your personal data (subject to legal retention requirements)
- Opt out of marketing communications at any time
- Withdraw consent to data processing where applicable
To exercise these rights, contact us by email or use our Data Deletion Request form.
We will respond to all privacy requests within 30 days.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website uses SSL/HTTPS encryption for all data transmission.
However, no method of transmission over the internet is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
10. Third-Party Links
Our website may contain links to third-party websites (e.g., Instagram, Facebook, Google). We are not responsible for the privacy practices of these websites and encourage you to review their privacy policies.
11. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected such information, please contact us immediately.
12. International Data Transfers
Some of our service providers (including Meta and Google) are based overseas and may transfer your data outside Australia. By using our website, you consent to such transfers. We ensure these providers maintain equivalent privacy protections.
13. Complaints
If you have a complaint about how we handle your personal information, please contact us first:
Melbourne Made Roofing
Email: melbourne.made.roofing@gmail.com
Melbourne, Victoria, Australia
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
14. Updates to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.
15. Contact Us
For any privacy-related questions or to exercise your rights, contact us at:
Melbourne Made Roofing
Email: melbourne.made.roofing@gmail.com
Website: https://melbournemaderoofing.com.au/
Want to request deletion of your data? Complete our Data Deletion Request form â